Condom Campaign Urges People To ‘Have Sex and Save Lives’

adult-1822413_640Durex’s new ad-campaign encourages people to “literally give a fuck.” The condom manufacturer announced it will donate a fraction of its sales from its new red-packaged condoms towards fighting HIV. Swedish pop star Zara Larsson backed Durex’s campaign with a racy photo of herself lying on a bed with red sheets wearing a t-shirt saying “have sex save lives.”

Larsson says in a promotional video, “For the first time ever, you can literally ‘Have Sex and Save Lives.'” The minute-long clip encourages viewers to “give a fuck” about AIDS by sharing online using #GAF. Durex also announced it would make a $5 million donation to The Global Fund, which gives grants for initiatives to combat HIV/AIDS, tuberculosis and malaria.

Want to give a fuck? We’re all about safe sex here at NiteFlirt!

Check out more about Durex’s new campaign “Have Sex and Save Lives”: https://www.dailymail.co.uk/health/article-6342905/Zara-Larsson-wears-t-shirt-urging-people-sex-save-lives.html

Meet the Woman Who’s Revolutionizing Condoms

condompinAfter Talia Frenkel worked as a photojournalist for the Red Cross and the United Nations, she decided she wanted to help with the devastating effects of AIDS, which is the top killer of adult women worldwide. So she started L, a condom company that, for every condom sold, donates another to a female entrepreneur in a developing country. “So far, we’re partnered with more than 2,800 women in Swaziland and Uganda. They educate their peers about why this product is important and generate an income—everyone benefits,” says Frenkel.

Not only that, but she also created a condom that doesn’t irritate the skin or have that nasty rubber smell ubiquitous to condoms. And the packaging is different from your usual, drug-store condom—instead of a masculine image targeting guys, “which is out of touch with the modern view of sexuality,” L’s box is more gender-neutral. So far, students in a blind study have really responded to the new condom. Who knew safe sex could be so enjoyable and globally beneficial?

Want to have some fun and beneficial experiences yourself? Come celebrate safe sex with us!

Check out more about the woman who’s revolutionizing condoms here: https://www.huffingtonpost.com/entry/talia-frenkel-l-condoms_us_56a7a87de4b0172c65943a91